Google Image Search Launches 'Style Ideas' Feature

Apr 14, 2017, 11:10
Google Image Search Launches 'Style Ideas' Feature

The GIF below shows exactly what to expect, but the point is that Google knows you are using Google Search to find items you may be interested in.

These new tools work in conjunction with the the Similar Items changes rolled out earlier this week, which provide links to other consumer items when looking at an image of a product, sort of like Google Shopping. The latest new feature is "style ideas" which makes its way to the web and Android today.

The tool, called "Style Ideas", is created to surface "inspirational lifestyle images and outfits that showcase how the product can be worn in real life", according to a blog post from associate product manager Julia Enthoven.

For example, if you've been searching Chanel Gabrielle bags or Gucci mules, lifestyle images will pop up showing real-life ways that those accessories have been styled. That way, you can see if the bag really suits your taste before you click a buy button.

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As an added bonus, you'll also see an expanded carousel for "similar items" while searching for apparel products. Uncovering a bargain option without sacrificing style is now accessible right from Image Search.

Google has introduced a new personal stylist feature that will help people match a piece of clothing to an outfit and provide them with fashion inspiration.

Google's Image Search is quite similar to Pinterest, which offers shoppable information attached to an image as well.

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