Trump Organization to launch 'American Ideas' hotel chain

Jun 07, 2017, 15:39
Trump Organization to launch 'American Ideas' hotel chain

The new hotels, while owned by the Trump organization, will not have the word "Trump" in their names, the company revealed during an announcement Monday in NY.

Eric Danziger, CEO of Trump Hotels, left, joins Eric Trump, center, and Donald Trump Jr., both of whom are executive Vice Presidents of The Trump Organization, as the trio poses for a photograph during an event for Scion Hotel.

While Trump handed over control of the Trump Organization to his sons Eric and Donald Jr. upon becoming president, he remains financially invested, leading to fierce criticism from ethics experts.

The Trump company announced the new venture while still constructing the first of its "Scion" hotel chain, which is expected to open four-star locations in smaller American cities that typically could not support a luxury Trump property. The hotels are owned by Chawla Hotels Inc., which will license the American Idea name from Trump Hotels.

"Eric and I got a great crash course in America over the last two years", Donald Trump Jr. said to the crowd of about 500. The properties will come up in Cleveland, Clarksdale and Greenville in Mississippi.

"The Trump name is reserved for the Turnberrys of the world", said Eric Trump, referring to the company's Scotland golf resort. The owners of Chawla have seventeen hotels across the southeast.

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"There is no political thought to it", he said of the line starting in a state that President Trump won by about 18 points during the 2016 presidential election.

The Trump name carries many connotations, and not all are messages that translate to sales with the American people. Scion is a four-star hotel chain that offers upscale service in USA cities that couldn't support a full-fledged Trump luxury property.

The American Idea chain was unveiled Monday night in NY at a Trump Tower party hosted by the president's two adult sons, Eric and Don Jr., and featuring a video showing the Washington Mall. Danziger said in March that he hoped to open as many as 100 Scion hotels in three years.

The first three American Idea hotels will be aimed at business travelers and blues-music tourists, Chawla said. (L), in charge of the multi-billion dollar Trump Organization.

The deals mark the first new projects the company announced since Trump left the company for the White House and are overshadowed by the president's decision to retain ownership of his company while in office. "We are honored, and we look forward to a very successful relationship".

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