Google to stop reading your Gmail to help sell ads

Jun 24, 2017, 00:58
Google to stop reading your Gmail to help sell ads

"Consumer Gmail content will not be used or scanned for any ads personalization after this change", wrote Greene in the blog post. Paying Gmail users never received the email-scanning ads like the free version of the program, but some business customers were confused by the distinction and its privacy implications, said Diane Greene, Google's senior vice president of cloud.

Google is not scanning the Gmail inboxes of G Suite users for ads personalization.

Google's practice of scanning Gmail messages has always been controversial, with the company defending multiple lawsuits and even facing wiretapping charges in the US.

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But Google has finally made a decision to end the practice of scanning emails for advertising, according to a blog post published Friday by Google Cloud senior vice president Diane Greene. It's easy to see why Google would want to scan Gmail messages, but on the other side of the coin, it's understandable that users would be uneasy about that. You're still going to see targeted ads-it's just that Google plans to use existing data (search history, YouTube activity, etc.) instead of scanning all your emails.

Google already knows so much about you that it has decided it no longer needs to read your emails in order to serve up targeted advertisements. "G Suite will continue to be ad free". Gmail is the world's preeminent email provider with more than 1.2 billion users, ' shared Greene. You can also opt to disable personalized ads altogether. No other email service protects its users from spam, hacking, and phishing as successfully as Gmail. New add-ons will enable features like payments and invoicing directly within Gmail.

US District Judge Lucy Koh ruled in March that the settlement was hard to understand and 'does not clearly disclose the fact that Google intercepts, scans and analyzes the contents of emails sent by non-Gmail users to Gmail users for the purposes of creating user profiles of the Gmail users to create targeted advertising'. More details at the link below.

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