The Dallas Cowboys are the World's Most Valuable Sports Franchise

Sep 20, 2017, 00:45
The Dallas Cowboys are the World's Most Valuable Sports Franchise

The Dallas Cowboys ranked highest among NFL teams with an estimated value of $4.8 billion and a league-high operating income of $350 million.

According to Forbes magazine, their worth increased 14 per cent in the a year ago, reaching US$4.8 billion (NZ$6.6b).

The Forbes story noted that National Football League teams collected $7.5 billion from media deals last season. That's an increase of 37 percent from 2015 ($1.53 billion) and 12 percent over the 2016 value ($1.88 billion).

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Lucrative TV contracts for rising franchise values and labor deals with players help ensure team profitability, Forbes said. That's more than US$1 billion ahead of the New England Patriots (US$3.7 billion). The only organizations that increased their value less than the Lions did in the past year are the San Francisco 49ers and Tennessee Titans, which each went up 2 percent. The magazine estimates the Bills' value at $1.6 billion.

The Cowboys, heavily beaten 42-17 at the Denver Broncos on Sunday to fall to 1-1 this season, are up 14 per cent with profits of $350million, according to Forbes, "thanks to a booming merchandise business and the revenue opportunities at their new practice facility, The Star".

Globally, according to Forbes' rankings of July, the Cowboys are followed by baseball's New York Yankees at US$3.7 billion, a figure the Patriots have now tied.

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