Chrome Gets Built-In Ad Blocker To Crack Down On Annoying Ads

Dec 20, 2017, 01:13
Chrome Gets Built-In Ad Blocker To Crack Down On Annoying Ads

Google already revealed earlier that it is going to start blocking specific ads in Chrome, but now we know when. As long as you use Chrome, Google will make sure you see fewer and fewer obnoxious ads, which will hopefully mean less reliance on an ad blocker to help support the content providers you read the most.

Google Chrome will begin blocking intrusive advertisements on desktop and mobile websites that don't meet "Better Ads Standards" starting February 15, 2018, Google said on Tuesday.

On first reading, it appears that Google will start waging war on publishers around the internet who do not fall in line with the standard, but this may not, in fact, be the case.

Google joined the Coalition for Better Ads, a group that publishes quality standards for display ads on the web, in 2017. When those annoying ads will be eliminated, the users will never have to install an ad blocker, which stops all ads from loading, thereby, crippling the ad businesses.

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Google will notify websites that contain these ads of a potential blocking through its Ad Experience Report tool.

Google's strategy is simple: Use Chrome to cut off ad revenue from websites that serve low-quality ads, as determined by the aforementioned standards. One can probably guess numerous types of ads that won't meet the guidelines: full-page interstitial ads, ads that play sound unexpectedly, and pop-ups, among others.

As Venture Beat highlights, Google's timing is interesting as it doesn't coincide with the launch of a new version of Chrome (Chrome 64 is set to arrive on January 23 followed by Chrome 65 on March 6). Yes, Google has finally added an ad-blocker in Chrome that will be cracking down on annoying ads that ruin our web experience. "All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback".

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