Echo Dot tops Amazon's holiday sales season

Dec 27, 2017, 01:39
Echo Dot tops Amazon's holiday sales season

In a statement released Tuesday, Amazon said it has sold "tens of millions" of Echo devices worldwide, with Echo Dot and Fire TV Stick with Alexa Voice Remote being the most popular products in Amazon across all categories.

Customers wished Alexa a Merry Christmas, Happy holidays and Happy Hanukkah 3.5x more this year when compared to last year's holiday season.

Mobile shopping helped push Amazon sales: Customers shopping on the Amazon App increased almost 70%, and more than 1,400 electronics products were ordered per second on a mobile device this holiday season, the company said. According to Amazon, the company set a record for holiday sales this year.

It was a particularly good season for Amazon's devices. With a subscription, members get same day, one day or two day delivery of certain products.

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"Since Day One we have obsessed over what we believe our customers care about-incredible deals and low prices, fast and free shipping, and a wide selection of top products-and we continue to provide all three, all the time". The Echo Dot was the best-selling among the company's devices.

On Prime Video, the most-watched TV season over the holidays was Amy Sherman-Palladino's "The Marvelous Mrs. Maisel" and the most-watched series overall was "The Grand Tour" (both Amazon Studios originals). The most popular item viewed with AR view throughout this holiday season was a black chair with ottoman.

Amazon, established in 1994, is a top American electronic commerce and cloud computing company based in Seattle, Washington state on the USA west coast. This holiday season, Amazon sales are expected to account for more than half of all online shopping sales - a sign that the e-tailer remains a top choice among consumers.

"The more that Amazon cannot just get its Echo devices out there, but get its Alexa technology embedded in a variety of things, including cars, that'll be the long-term win", Mark Mahaney told CNBC's "Squawk Alley" on Tuesday.

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