Google Announces 'Stricter Criteria' on YouTube Videos Qualified for Monetization

Jan 21, 2018, 00:25
Google Announces 'Stricter Criteria' on YouTube Videos Qualified for Monetization

Effective immediately, as a channel owner, you must have up to 4,000 hours of watch time on your channel within the past 12 months and have at least 1,000 subscribers before you will be eligible to join YouTube's Partner Program. The policy in question features a controversial change to its monetization system and feeds growing concerns about the way YouTube treats it's content creators. (Previously, the only requirement was that a channel reach 10,000 viewers.) Existing channels will become subject to the same new set of Partner Program requirements on February 20.

Whom will these changes affect most significantly?

YouTube isn't going to use only size to determine if a channel is suitable for monetization, as any violation of YouTube's Community Guidelines, Monetization Basics & Policies, Terms of Service, and Google AdSense program policies, will get you kicked out of its partner program.

YouTube is promising advertisers that all videos sold as part of its "Google Preferred" ad offering will soon be vetted by real people. Theoretically, that will make it easier for YouTube to catch bad actors who aren't there to build up an audience but manipulate other users or spread false information. Despite the scandal, Paul's channel has grown since the incident, but a majority of the backlash was aimed at YouTube for allowing Paul and similar YouTubers to get away with offensive behavior even before the infamous suicide video.

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Now, some of these changes have come to light, courtesy of a blog post from Google. In his video "It's Time to Stop the Logan Paul Loophole", YouTuber Matthew Patrick, The Game Theorist, said, "YouTube has a tendency to over correct itself in situations like this". Paul's actions drew widespread condemnation for both himself and YouTube.

Our recent changes to the YouTube Partner Program (YPP) are created to curb bad actors, stabilize creator revenue and provide greater assurances to advertisers around where their ads are placed.

Under the new standards, Google will remove advertising from a "significant" number of YouTube channels, 99 percent of which generated less than $100 from ads in the past year, in response to advertisers that felt they have been underwriting inappropriate material.

YouTube executives said they would "schedule conversations with our creators in the months ahead" to see "what more we can do to tackle that challenge".