Apple Plans To Cancel Its Flagship iPhone X By Summer
Jan 24, 2018, 12:15
UBS Group reaffirmed a "buy" rating and set a $180.00 price target on shares of Apple in a researchreport on Tuesday, September 12th.
Now this sounds rather dramatic, but it isn't as bad as you might think.
In a previous note to investors, Kuo saidiPhone X features like Face ID will make their way to other versions of the iPhone, along with a new iPhone X Plus version created to alleviate consumer concerns regarding usable screen space. Now 80.5% is a pretty high number, but it seems that this represents an "all-time low" due to the fact that the company's survey for the previous quarter was at 87.6%.
Well, after a long hype of Apple's legendary iPhone X, it was released and made available to consumers in November 2017. According to data tabulated by CIRP, the iPhone X accounted for approximately 20% of all iPhone sales last quarter. But the device, which went on sale only in November, has had sluggish sales. Now, with the first generation of iPhone X done, that traditional movement isn't likely.
More action on the iPhone X would eat up sales of the newest models in 2018, said Kuo.
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Ming Chi Kuo's note further quoted that Apple will ship 18 million iPhone X devices in the first calendar quarter of 2018.
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"iPhone X would hurt product brand value and lineup of 2H18 new models if it continues to sell at a lower price after 2H18 new models launch", Kuo said. Their response to the product has been negative; the consumer base in the Asian superpower usually describes the X model as "removing too much usable space". The TrueDepth camera system that enables Face ID and other features that leverage 3D sensing is not a cost driver, estimated at just $4 to $5 per unit, making it an easy inclusion as Apple expands use of the technology. That's something we've seen with the iPhone 7, for example, when the iPhone 8 was released.
The year 2018 may not bring good news for iPhone users as United States tech giant Apple will not retain the iPhone X this year.
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