The blockbuster Dundee commercial aired on Sunday to more than 100 million viewers in the USA as part of a Tourism Australia campaign.
The director has previously worked with one of the commercial's stars, Danny McBride, on the 2008 film Pineapple Express. Some of the big names that had appeared are I, Tonya star Margot Robbie, Logan star Hugh Jackman, Gladiator star Russell Crowe, and Confessions of a Shopaholic actress Isla Fisher.
"The Super Bowl has the largest reach of any advertising platform in the US, with more than 100 million viewers tuning in across America and many more millions globally". "But listen, you're the best Crocodile Dundee since Crocodile Dundee", Hemsworth assures him.
The mock movie trailer is the tourism board's biggest single USA advertising campaign since PaulHogan's Come Say G'Day ads in the 1980s.
According to Tourism Australia's managing director John O'Sullivan, American visitors represent a significant tourism market for the country, having spent $3.7 billion in Australia in the past 12 months.
Damian Eales, chief operating officer, publishing at News Corp Australia, said: "At News Corp, we believe it's time for Crocodile Dundee to be made for a new generation".
Hollywood producer and director Judd Apatow is up for making the Dundee reboot
The website for the "movie" now redirects to a post on the Tourism Australia website. "Importantly, many viewers are the high-yielding American traveler we specifically target", she said.
That's not a tourism campaign.
Chris added that he'd need a "great script" before jumping on board, but admitted he is already thinking about his upcoming schedule and if a Crocodile Dundee reboot could work or not.
Advertising agency Droga5 created the ambitious, integrated "Dundee" campaign. What makes Australia special isn't simply the 37,000 miles of beaches, unique wildlife or world-class food and wine-it's getting those things delivered by a warm, welcoming, irreverent bunch of people.
"All media is global now, so Australian loving it would be part of overall strategy as well". "From the strategic rigor and creative development to the production execution and PR approach, the clients have been on this journey with us 100 percent of the way".
Tourism Australia tells SmartCompany, "there's already been close to 4,000 pieces of media coverage in Australia, the United States and further afield, conservatively worth about $30m in advertising value to us".
"We just had so much fun shooting the commercial all around Australia, and a lot of improv and off-the-cuff sort of stuff, and then talked about, "could this be a movie, what do we think", he said.
Morocco lead Nigeria by four goals
Eneji was sent for an early shower two minutes into the second half following a foul on Hadraf to early a send booking. Walid El Karti ensured the Nigerians had a mountain to climb with the second goal in the 61st minute.
Overall, NFL ratings last season were down 9.7 percent compared to 2016 and the 2016 numbers were down about 8 percent from 2015. Look for the same talent sharing agreement between the NFL Network and Fox Sports when it comes to the pregame show coverage.
The Court of Arbitration for Sport lifted life bans on 28 of the 43 Russians accused of doping at the 2014 Sochi Winter Olympics. Eleven other athletes were confirmed to have committed doping violations but had life Olympic bans reduced.
As traders are becoming increasingly panic-struck in the markets, the government has to take steps to ensure that calm prevails. Trade in bitcoin denominated in Korean won stood at around 4 percent on Tuesday, according to CryptoCompare.
That should mean plenty of playing time for backup guard Terry Rozier, who is averaging 9.1 points per game off the Boston bench. Irving led the C's with 27 points in a 111-110 win over the Denver Nuggets on Monday night to close a hard road trip at 2-2.
Mr Agnès travels widely on business but spends as much time as possible in south-western France, where he first surfed. The sea search continued after dark but the land search was suspended until Wednesday morning.
A large contingent of security personnel secured the area after the attack and started an initial investigation into the blast. An officer was among those who died in the bombing, which was claimed by the Pakistani Taliban in an email to journalists.
David Liew, a Deutsche Bank trader, pleaded guilty in June and has reportedly agreed to cooperate with prosecutors. Charges in CT against Andre Flotron, 53, of Switzerland, were related to his role as a UBS precious metals trader.
Lucas Moura has reportedly completed his medical with Tottenham Hotspur ahead of a deadline-day move from Paris Saint-Germain. Whatever the destination, I hope he will score a lot and he will return to the Brazilian national team.
The long-awaited budget was finally announced today by the Finance Minister of India , Arun Jaitley in Lok Sabha . The higher target came in place of the 3.2 per cent for the current fiscal announced earlier.
Brent crude, used to price worldwide oils, dropped 44 cents, or 0.6 percent, to close at $69.02 a barrel in London. The Russell 2000 index of smaller-company stocks gave up 15.29 points, or 1 percent, to 1,582.82.
Mets get Todd Frazier on two-year deal
The 31-year-old had signed a one-year, $13 million deal with the White Sox before they traded him to the Yankees. Still, his arrival will please many Mets fans who had been angered by the team's lack of spending this offseason.
Fowler holds one-shot lead at Phoenix Open
Fowler finished second here in 2010, as well, and finished T4 a year ago . "The swing was just a fraction off. Saturday's crowd pushed the week total to 654,906, just short of the record of 655,434 set previous year .
Dow drops 363 points in rare market slump
UNDER THE WEATHER: Health care stocks, including several drugmakers, were among the biggest decliners for the second day in a row. HIGH FLYER: Boeing climbed 5.1 percent after the aerospace giant's latest quarterly earnings topped Wall Street's expectations.
Mike Fisher making comeback with Predators
Fisher said his wife kept asking him nearly every day what he was going to do. "She wanted me to do it", Fisher said. Fisher said his wife, country music star Carrie Underwood , encouraged him to make a comeback.
Harley-Davidson electric motorcycle coming in 2018
This figure was impacted by a one-time write down of net deferred tax assets due to the recent changes in the US tax laws. Revenue rose 12 percent to $1.05 billion, mainly on pricing as retail sales of motorcycles fell 9.6 percent worldwide.
Will Kevin Love's injury open All-Star spot for Ben Simmons?
The All-Star Game might turn out to be more like like the All-Star replacements vs. the original All-Stars than Team LeBron vs. Drummond beat Simmons to a spot in the All-Star game and the Philadelphia 76ers rookie appeared to react on Twitter.
IKEA founder, Ingvar Kamprad, passes away
Surrounded by loved ones at home in Sweden , Kamprad died on Saturday after a short illness, reported IKEA on Sunday. One of the richest men in the world, he had a fortune estimated at $23 billion by Forbes .
Former Colorado star Andre Roberson suffers serious leg injury
In fact, the Thunder are outscoring teams by 13 points in their last five games and shooting almost 49 percent from the field. Andre Drummond is the top fantasy basketball player for the Pistons with a season average of 44.81 fantasy points per game.
Top US trade agency dismisses Bombardier duties
Boeing had complained of an unleveled playing field since Bombardier is subsidized by the Canadian government. Bombardier can begin shipping C Series jets to Delta Air Lines immediately following a trade tribunal ruling.