Apple Music surpasses 38 million paid subscribers

Mar 14, 2018, 00:32
Apple Music surpasses 38 million paid subscribers

Users can listen for free forever, or alternatively can upgrade to Spotify Premium for the ultimate Spotify experience for only R59.99 per month.

Apple is locked in race for subscribers with, Alphabet's Google and others as streaming music becomes the dominant form of paid music consumption.

Spotify attributes the fall to a cut in content costs following new licensing agreements with record labels and music publishers, it said in the almost 200-page filing. Spotify, the largest global music streaming service, is now available on the African continent.

In comparison, dominant Android music streaming platform Spotify had 71 million premium subscribers at the end of 2017.

David Pak, previous CEO of eMusic, commented on CNN about the war between Spotify and Apple Music.

"The home of music is here" were the words of Spotify managing director Michael Krause at the company's South African launch on Tuesday.

Spotify was launched in 2008 and now has some 159 million users, 88 million of whom use the free version.

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Spotify is not only for listeners, but artists as well.

Through this feature, artists will have access to invaluable effective measure data that they can use to develop their marketing and promotional strategies, while using the insights to identify potential new markets and audiences for tour opportunities.

Spotify allows users to stream music on a free tier with adverts which play between streaming songs. There is also an option for a free account which includes ads.

In addition to the 35 million songs already available on Spotify, it is also building up a collection of Israeli music and is already working with a range of local artists, the report said.

Spotify is the undisputed leader of the market.

Charts: Global streaming charts are now included; South Africa charts coming soon.